Published on 8 July 2026 · 3 min read
We all have hundreds of photos asleep in a phone, and only one will end up on a loved one's fridge. So it's worth choosing well. The good news: you don't need to be a photographer, just keep three reflexes in mind.
A photo taken in daylight or in the soft light of late afternoon will always look better than a dark indoor shot. Look for natural light, avoid harsh backlight that turns faces into shadows, and be wary of the flash that flattens everything. If you already like the image on screen, you'll like it even more on paper.
A postcard is looked at from thirty centimetres away: a clear subject beats a busy scene. A face, a landscape, a detail that tells the moment. Leave a little room around it, because the very last millimetres sometimes get trimmed. And mind the orientation: a lovely vertical photo makes just as pretty a card as a horizontal one.
The real secret isn't technical: it's choosing the image that will make the person receiving it smile. The printing takes care of the rest.